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Fundamentals of Rural Marketing in India

Y.K. Singh (Author)

Seventy percent of India’s population, or approximately 700 million people, live in rural areas. This equates to just under 2.5 times the population of the U.S.A. location is defined as rural if at least 75 percent of the population is agrarian. With such a large number of potential consumers, it is clear why multinational corporations would like to successfully penetrate the rural Indian market. Today, multinational corporations view emerging markets such as India as prime opportunities for growth. Rural markets are growing twice as fast as the urban markets. With a rural population of the entire United States as of the 2000 census, the potential consumer base is astounding. With a population already in excess of one billion people, India has caught the eye of multinational corporations across the globe as a place of opportunity of exploring new markets. While India has portions of their population that would be considered wealthy or middle class by Western standards, a much greater percentage of India’s population is still low income.

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About the author

Y.K. Singh

Dr. Y.K. Singh (b. 1964) obtained his three Post-graduation in 1988 and M.Ed. in 1984 from Meerut University, Meerut. He obtained his Ph.D. in Education from Meerut University in 1992 and started his professional career as a Lecturer in Education in a Teacher's training College, Ajmer (1988-89), Rajasthan University, Jaipur, (1981-91) and has served as a lecture in the department of education from (1991-2000) and Asst. Director, Institute of Information and Science (2002-2003) with In-Charge, Computer Centre from (Sept., 2000 to Nov., 2003), in Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya, Chitrakoot (Sama), M.P. He has obtained his computer certificates and diploma from the New Horizon's, Lodhi Road, New Dlhi (between 2000 to 2003). It is one of the best institution in computer training and education inIndia. Dr. singh has to his credit nearly 22 Research Papers and ARticles published in various outstanding Journals of repute; attended and actively participated in more than 15 regional, National Seminars, Conferneces and Workships. Life members and office bearers of some professional and academic associations and is a teacher and researcher in the field of Education. Dr. Singh has written more than 23 books in the language of Hindi and English. He has conducted more than 5 educational research projects and his areas of interest besides the present one are Education for rural people and Visually Handicapped, Psychology of Education, Research Methodology, Teacher Education, Technology of Teaching, School Administration and Supervision. He is memebr and advisor in many national and Internationa committees. Dr. Singh has visited so many countries, i.e., Japan in the year 2000-2001, Ching Mai University, Ching Mai, Thailand in the month of Dec. 2003 to attend Malaysia and Singapore to udnerstand their education system.

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Bibliographic information

Title Fundamentals of Rural Marketing in India
Author Y.K. Singh
Format Hardcover
Date published: 07.04.2012
Edition 1st. ed.
Language: English
isbn 9788178848860
length viii+296p.