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The Language of Television Advertising: A Pedagogical Perspective

 
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About the author

Sanjay Arora

Sanjay Arora: Ph.D. in Soils science from Punjab Agricultural University, Ludhiana, Punjab, India. He is Principal Scientist (Soil Science) at Regional Research Station of ICAR-Central Soil Salinity Research Institute at Lucknow, Uttar Pradesh, India.

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Bibliographic information

Title The Language of Television Advertising: A Pedagogical Perspective
Author Sanjay Arora
Format Hardcover
Date published: 05.04.2012
Edition 1st. ed.
Publisher Gauttam Book Co.
Language: English
isbn 9789381149072
length vii+209p., Illustrations; 23cm.