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Principles of Managerial Economics

 
R K Tailor (Author)
Synopsis

Managerial economics is concerned with application of economic concepts and economic analysis to the problems of formulating rational managerial decision. It is sometimes referred to as business economics and is a branch of economics that applied microeconomic analysis to decision methods of businesses or other management units. As such, it bridges economic theory and economics in practice. It draws heavily from quantitative techniques such as regression analysis and correlation, lagrangian calculus (linear). If there is a unifying theme that runs through most of managerial economics it is the attempt to optimize business decisions given the firm's objectives and given constraints imposed by scarcity, it is applied in the main areas such as assessment of investible funds, selecting business area, choice of product, determining optimum output, determining price of product, determining input-combination and technology and sale promotion. The main object of the book is to develop the subject matter in a lucid style.

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About the author

R K Tailor

R.K. Tailor is Director of Alpiers Education, Jaipur and presently working as Assistant Professor, Department of Commerce and Management, Poddar International College, Jaipur. He is having a good academic record and passed M.Com. from the University of Rajasthan, Jaipur. He has completed his MBA in Finance and pursuing for Ph.D. in commerce. He has been teaching undergraduate, postgraduate, management, pharmacy and other professional students since last 8 years. He is also delivering lectures at various colleges affiliated to the University of Rajasthan. He has authored more than 15 books on various subjects including Accounting, Statistics, Management, Human Resource Management, Operations and Production Management, Management Information System, Pharmacy Practice, Drug House Management, Business Communication, Financial and Marketing Management, Business Mathematics, Advance Mathematics & Biostatistics and Cost and Management Accounting.

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Bibliographic information

Title Principles of Managerial Economics
Author R K Tailor
Format Hardcover
Date published: 12.01.2012
Edition 1st ed.
Publisher RBSA Publishers
Language: English
isbn 9788176115636
length vi+309p., Illustrations; 23cm.