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Managerial Economics

S P Gupta (Author)

Managerial Economics, a fundamental part of any business or management course, offers a comprehensive application of economic theory and methodology to managerial decision making. It has assumed a predominant role in today’s globalized economy because of financial implications of many decisions that a manager has to take in his day-to-day professional life. In developing an economic approach to business decisions, this book draws upon economic analysis for the theory of demand, theory of production and costs, market and market structure, price policies and control, and so on, that are important for taking business decisions.

The various concepts have been presented in a simple and crisp manner to help the students with different levels of understanding to go deep into the intricacies of the subject. Adequate number of diagrams, charts and tables have been give to keep the text easily understandable. Mathematical presentation has also been used, wherever needed, to strengthen the clarity and analytical rigour.

The whole text is divided into 25 informative and comprehensive chapters grouped into IV distinctive sections. Each chapter ends with review questions which can be used for tutorials or group discussions.

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About the author

S P Gupta

Dr. S.P. Gupta, born in 1931, presently Chairman, Indian Archaeological Society, New Delhi, is a distinguished archaeologist and art historian who has been awarded several gold medals and the Sir Mortimer Wheeler Prize for excellence in field-archaeology. He has worked and lectured in more than 30 countries of the world. He has authored a number of books including Disposal of the Dead and Physical Types in Ancient India (1971), Tourism, Museums and Monuments (1975), Archaeology of Soviet Central Asia and the Indian Borderlands – two volumes (1978), The Roots of Indian Art (1980) – the French edition of which was published in 1990 and Cultural Tourism in India (2002). He has also edited many books and published about 50 articles in various national and international journals and books.

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Bibliographic information

Title Managerial Economics
Author S P Gupta
Format Hardcover
Date published: 12.01.2012
Edition 1st ed.
Language: English
isbn 9788184504163
length xvi+496p., Illustrations; 23cm.