Logo

0
Your cart is empty empty bag

Free Delivery Worldwide on orders over $50

Х

Integrated Marketing Communications

 
P K Ravi Shankar (Author)
Synopsis

Integrated marketing communications IMC is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data driven purposeful dialogue with them.

The present book describes the nuts and bolts of what makes an integrated marketing communications firm work strategy execution and measurement. It also shows how to put an integrated program into practice with export guidance on planning coordinating and controlling the entire communications process. It will be an ideal book for anyone thinking about starting an integrated form junior employees and anyone who is new to the field of integrated communications.

Read more
45.00 40.5 $ 50.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
BECOME A MEMBER
Write a review
Reviews in total
 

Bibliographic information

Title Integrated Marketing Communications
Format Hardcover
Date published: 14.11.2011
Edition 1st ed.
Language: English
isbn 9789380147758
length viii+264p., Bibliography; Index; 22cm.