Strategic Sales Management , , R K Tailor, , A K Mohapatra, Prateeksha Publications, 9789380626369

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Strategic Sales Management

R K Tailor (Author) A K Mohapatra (Author)

Synopsis

Sales management plays an important role in the development of each organization. An essential role of sales leadership is to establish a sense of purpose or vision and a clear cut direction. Senior sales managers are responsible for translating the overall business strategy and marketing plan into a definite sales plan, using their own strategic analysis. The sales plan takes its direction from overall marketing strategy and brand values. It should be based on thorough research work and a considered positioning of the company within the market place. The present book has been written in a lucid style that a layman can understand the concept, methods and models of strategic sales management easily. The book has been written strategically to meet the requirement of the students and teachers in the modern era.

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About the authors

R K Tailor

R.K. Tailor is Director of Alpiers Education, Jaipur and presently working as Assistant Professor, Department of Commerce and Management, Poddar International College, Jaipur. He is having a good academic record and passed M.Com. from the University of Rajasthan, Jaipur. He has completed his MBA in Finance and pursuing for Ph.D. in commerce. He has been teaching undergraduate, postgraduate, management, pharmacy and other professional students since last 8 years. He is also delivering lectures at various colleges affiliated to the University of Rajasthan. He has authored more than 15 books on various subjects including Accounting, Statistics, Management, Human Resource Management, Operations and Production Management, Management Information System, Pharmacy Practice, Drug House Management, Business Communication, Financial and Marketing Management, Business Mathematics, Advance Mathematics & Biostatistics and Cost and Management Accounting.