A Textbook of Managerial Economics
Managerial Economics is unique in integrating the various functions of management. In addition to presenting the essentials of managerial economics, this book includes many other management functions. The book’s coverage of economic efficiency and related concepts is somewhat non-traditional. Efficiency is shown to be a s relevant within an organization as it is to an economy, instead showing how externalities are relevant to business decision-making such as organization, location and joint venturing. In addition to the managerial focus, two features are worth emphasizing. First, the same principles of managerial economics apply globally. Reflecting this unity, the book includes examples and cases from throughout the world. Second, the book uses examples form both consumer and industrial markets.
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