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Basant Kumar and Sarala Birla: Life has no Full Stops

 
Rashme Sehgal (Author) Amitabh Bachchan (Foroward)
Synopsis Life has no Full Stops is the incredible story of the first couple of the Birla empire; when Basant first set his eyes on Sarla, a feisty, and progressive young girl and through the years, Sarala walked beside Basant every step of the way. Basant entered the world of Business at the tender age of thirteen, and made a tidy profit on his very first investment. This was the beginning of the Journey that would make the Birlas a formidable business empire, spread across continents. In times to come, Basant and Sarala’s first-born, Aditya gave the Birla empire a global footprint and a turnover that was second only to the Tatas. The Birlas run numerous educational institutions all over the country including the Birla Institute of Technology, in Pilani, and their philanthropy remains unmatched. Life has no Full Stops traces the storyof the Birlas from the time the seeds of the empire were sown by Basant’s great-grandfather, Shivnarain Birla, carried forward by his three uncles, Jugakishore, Rameshwardas and Brijmohan, and Basant’s father, Ghanshyamdas, to the present when Basant and Sarala’s grandson, Kumar mangalam, has taken over the mantle of the Aditya Birla Group and Expanded it into several more new industries. The narrative, a series of flashbacks dexterously woven together by the author, brings to the reader a period in pre-Independence India when business was still conducted ethically. During his life, Basant faced several setbacks in business, including the closure of his airline, Bharat Airways, the loss of which he regrets to this day. Life has no Full Stops is the story of the rare courage, resilience, and utmost determination of one couple, Basant and Sarala Birla, to give a permanent place to the Birla empire for all generations to come.
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Bibliographic information

Title Basant Kumar and Sarala Birla: Life has no Full Stops
Format Hardcover
Date published: 09.08.2011
Edition 1st ed.
Publisher Amaryllis
Language: English
isbn 9788191067354
length 272p., 23cm.