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Global Trends in Service Marketing

N H Mullick (Author) M A Khan (Author)
Synopsis Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
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About the author

N H Mullick

N H Mullick, is a Professor in Marketing at Asia Pacific Institute of Management, New Delhi. He has done his Ph.D. In Marketing from Jamia Millia Islamia and an M.B.A. From Aligarh Muslim University. He also has more than 24 years of teaching and industry experience. His ten years experience has been in teaching Sales & Distribution Management & other Marketing subjects at various reputed managment institutes. He has also worked at Senior levels in reputed companies like Orissa and Zenith Computers Limited. He is also active in research, consultancy and has authored numerous research papers and articles published in national and international journals.

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Bibliographic information

Title Global Trends in Service Marketing
Format Hardcover
Date published: 04.05.2011
Edition 1st ed.
Language: English
isbn 8190849999
length v+280p., Bibliography; Index.