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Synopsis The book entitled Social Media Marketing explores the significant role played by various social media channels in the marketing world. The authors have examined the key concepts of social media marketing both from theoretical and empirical perspectives. This volume is classified into twelve chapters and thirteen case studies also included in it. The first chapter deals with conceptual outline of social media marketing. The second chapter discusses how social networking has gained popularity on the web. The third chapter discusses the importance of social media optimization in generating popularity for websites through various social media channels at free or very low costs. The fourth chapter covers the concept of mobile social networking. The fifth chapter deals with social news and broadcasting. The sixth chapter covers internet privacy and censorship. The seventh chapter deals with blogging. The eighth chapter deals with twitter and micro blogging. The ninth chapter deals with twitter and micro blogging. The ninth chapter deals with web analytics technology. The tenth chapter discusses virtual world. The eleventh chapter deals with concept of media sharing. The last chapter examines future trends of social media in India. It would give a new dimension to the field of social media marketing research and analysis.