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Synopsis Agricultural extension was once known as the application of scientific research and new knowledge to agricultural practices through farmer education. The field of extension now encompasses a wider range of communication and learning activities organised for rural people by professionals from different disciplines, including agriculture, agricultural marketing, health, and business studies. Extension practitioners can be found throughout the world, usually working for government agencies.

The present publication on agricultural extension is a thorough practical handbook that explains the purpose, importance and far-reaching effects of agricultural extension throughout the world. The information presented tells how to establish, communicate, and implement effective agricultural extension programs that address specific needs and long-term goals in any location. It is highly recommended for students of agricultural or rural development studies in departments of agriculture, agricultural economics, geography, development studies and rural sociology, agricultural extension educators and researchers, and other professionals working with extension in government and associated organisations.