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Consumer Behaviour

Rajesh Bhat (Author)
Synopsis Consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants.

The present book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. Brand managers, marketing research analysts, account executives and students of business management will find this book of utmost use.
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About the author

Rajesh Bhat

Dr. Rajesh Bhat, Head, of the Department of Business Administration, Faculty of Management, Bhavnagar University, Bhavnagar.

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Bibliographic information

Title Consumer Behaviour
Author Rajesh Bhat
Format Hardcover
Date published: 13.09.2010
Edition 1st ed.
Language: English
isbn 9788131103074
length viii+292p., Bibliography; Index; 22cm.