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Cyber Rules: Strategies for Excelling at E-Business

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About the author

Rahul Gupta

Rahul Gupta holds a graduate degree in technology from IIT, Kharagpur, a post graduate diploma in management from IIM, Ahmedabad and a master's degree in science from Rutgers, The State University of New Jersey, USA. He is currently heading books division of Icfai Business School Research Centre, Kolkata. He also teaches marketing in Icfai Business School, Kolkata. Prior to entering academics, he has served in industry, the General Electric Company of India and BOC India Ltd., in various capacities in sales, marketing and application (food processing)/product (food freezing and refrigerated transportation equipment) development for about 23 years. His area of specialization is marketing.

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Bibliographic information

Title Cyber Rules: Strategies for Excelling at E-Business
Author Rahul Gupta
Format Softcover
Date published: 07.09.2010
Edition 1st ed.
Language: English
isbn 9789380228624
length 315p., 22cm.