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Provides comprehensive information on the basics of entrepreneurship, related concepts, communication acumen, interpersonal communication strategies, agribusiness ventures, WTO and IPR issues, banking and insurance facilities and various other aspects related to the promotion of livestock enterprises, especially in the rural areas. Based on the syllabus of newly formulated course for students of veterinary and agriculture sciences, it aims to serve as a textbook to the students and as a handbook to the professionals in the field of livestock and agriculture sciences, motivating them to set up their own economically viable enterprises, reducing the burden on the government as well. The book is also relevant for the policy planners, executors at field level, researchers, academicians and students, and entrepreneurs to provide them fresh thought on the avenues in the present era of shrinking landholding and increasing unemployment in rural areas and agribusiness and micro enterprise promotion.