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Synopsis Mastery of innovation and R&D is critical to survival in today's hypercompetitive business environment. It involves years of patient (and impatient) investigation, punctuated by moments of inspiration. It positions uncontrollable creativity side by side with disciplined business process. And it is, for most companies, tremendously difficult to achieve. Now, for the first time, one book shows you how to balance these seemingly contradictory requirements to develop a coherent approach to some of the most challenging business problems your company faces.

Fourth Generation R&D defines a comprehensive, state of the art model for the practice of innovation and R&D management. In this breakthrough book, renowned R&D professionals William L. Miller and Langdon Morris fully describe the essential qualities, factors, methods and business processes that enable successful innovators to consistently outperform everyone else. They offer detailed case studies on the advanced innovation practices of seven world leaders -- Ford, Hewlett-Packard, Intel, Motorola, NASA, Nike, and Xerox - as well as dozens of specific examples from many other organizations in high technology, manufacturing, and consumer products.