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Synopsis Fifty years back the feeling and the thinking that the electronic communications were killing print. That judgement has proved wrong or atleast premature. True, the antenna of the media picked up tremors in the mid-1970s indicating that Americans' reading and writing skills were declining, and by concentrating public attention on alarming statistics and assertions of decline, the media moved the tremors up the Richter scale. Popular and expert opinion quickly blamed television as a major villain. Particularly as the apparent decline coincided with a drop in newspaper circulation. The analysts so explained the statistics as to raise doubts that the decline was real; experts disagreed about whether or not a problem infact existed, and if it did, just how serious it was; and historians pointed out that concern about declining literacy had surfaced before and seemed cyclical in nature. Nevertheless, the massage through the media was that indeed Johnny could not read or write, and schools and universities were put on notice to do something. Then the media picked up other tremors in society and moved on.

The Book titled "Print Media Communication" has been brought out with the main objective of enlightening the readers regarding the new dimensions of print media including newspapers, magazines, journals, books and other publications.

We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph.D. Degree programmes.