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Media Management and Development

Samir Kumar Singh (Author) Pushpendra P. Singh (Author)
Synopsis With extending impact of media and mass communication on individuals and groups, the Indian society overall is reacting swiftly. The pervasive effects of the various media on the varied spheres of the Indian life-economic, social, cultural, intellectual, religious and even moral values transforming rapidly. As a result of this change, what is emerging in the Indian situation is in DeFleur and Rokeach's words, "a conception of the media audience as a set of individuals who now encounter the media as social beings connected to their social environments." In fact, some two decades before this would not have possible or practicable at all.

India, as is well known, is a nation of diverse and divergent cultures and sub-cultures, languages and dialects that run into several hundreds, varied religions and faith. An ancient country with civilization some 4,000-year-old, India, now a land of teeming millions, is abounding with challenging themes and problems of development. The 640 million people are waiting for a revolution in all aspects of human endeavour, a rich field for mass media to exert the influence and cast their impact.

The Book titled "Media Management and Development" has been brought out with the main objective of enlightening the readers regarding the latest trends in print as well as electronic media.

We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph.D. Degree programmes.
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About the authors

Samir Kumar Singh

Dr. Samir Kumar Singh is the Director of Surendra Pratap Singh Institutes of Journalism and Mass Communication, Patna. Many programmes including Bachelor's and Master's Degrees in Journalism and Mass Communication in association with Makhanlal Chaturvedi National University of Journalism are being conducted under his dynamic leadership. Dr. Singh has keen interest in politics and nation building. He is presently the working President of Bihar Pradesh Congress Committee. He has organised many action oriented progeammes for the youth of India in general and of Bihar in particular. An ultramodern studio has been established under his direct control at Patna for taking care of the new programmes in broadcast journalism, multimedia and animation, TV and Radio Anchoring etc.

Pushpendra P. Singh

Prof. Pushpendra P. Singh has been teaching journalism and mass communication for the last 15 years at Makhanlal Chaturvedi National University of Journalism, Bhopal. He has been editing different journals and encyclopaedic volumes on media management besides advising many national and regional newspapers with a view to enabling them to reach the grassroot levels. Prof. Singh has the credit of leading the team of young and bright students of journalism and mass communication for taking them to different newspaper establishments all over the country for ensuring training to the students in the areas of news agency journalism, news reporting, page making, newspaper management, film and radio / TV production, electronic media etc.

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Bibliographic information

Title Media Management and Development
Format Hardcover
Date published: 29.07.2009
Edition 1st ed.
Language: English
isbn 9788171392957
length viii+251p., Bibliography; Index; 22cm.