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Advertising, Marketing & Sales Management

 
Sanjeev Sinha (Author)
Synopsis This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Advertising, Marketing and Sales Management is essential reading for any practitioner. The text of this book examines certain "key interfaces" that exist between sales, marketing, and customer service. It shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move towards interdependence. This book will serve as a guide for students, academicians along with the business practitioners.
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About the author

Sanjeev Sinha

Sanjeev Sinha presently serving, as an advisor to IBM and many other institutes of management is considered as a management think-tank. His credentials, diploma of technology in administrative management, Bachelor of Science in administration, masters in business administration and certified management accountant, come from British Columbia. Earlier he was a bright student of St. Stephens, Delhi. He went to England for higher studies where his mother was serving as a visiting professor. His real education came from 25 years of teaching about and working with practical management principles in real management situations. Sinha has self-published writings on budgeting, strategic planning, decision making and performance management. These writings have been the reading materials for management workshops devoted to improving the business acumen of mangers. Sinha is a member of the board of directors of the CMA society in British Columbia.

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Bibliographic information

Title Advertising, Marketing & Sales Management
Author Sanjeev Sinha
Format Hardcover
Date published: 28.07.2009
Edition 1st ed.
Language: English
isbn 9789380138039
length viii+296p., Tables; Figures; Bibliography; 22cm.