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Synopsis Communication and media is an ever-expanding and rapidly changing field. In recent years new-age media have been beckoning mass communication professionals. Internet, FM Radio, mobile and satellite based technology are just a few such eamples.

Drawing on current development in the field of mass communication, print and electronic journalism, advertising and public relations along with traditional media, the author of this book has expended his views extensively based on experiences and research. He has also covered sociological and cultural perspectives of different communication tools.

The author has discussed mass communication interface with information technology, which has emerged as powerful communication tool today.

The book also provides step by step and detail explanation about the subjects with analytical description. This includes print media, journalism, public relations, advertising along with inter active media and their impact on socio-cultural and political life of India.