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Practicing Mass Communication in India

R.K. Raj (Author)
Synopsis Communication and media is an ever-expanding and rapidly changing field. In recent years new-age media have been beckoning mass communication professionals. Internet, FM Radio, mobile and satellite based technology are just a few such eamples.

Drawing on current development in the field of mass communication, print and electronic journalism, advertising and public relations along with traditional media, the author of this book has expended his views extensively based on experiences and research. He has also covered sociological and cultural perspectives of different communication tools.

The author has discussed mass communication interface with information technology, which has emerged as powerful communication tool today.

The book also provides step by step and detail explanation about the subjects with analytical description. This includes print media, journalism, public relations, advertising along with inter active media and their impact on socio-cultural and political life of India.
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About the author

R.K. Raj

Journalist turned into media man turned into PR man. And back to journalism. Trained at IIMC and Hindustan Times, New Delhi. PG Diploma in Advertising from ACI, New Delhi. Reported Lok Sabha, Rajya Sabha and Foreign Affairs at Hyderabad House, New Delhi. Worked with Government media i.e. DAVP, PIB, AIR/DD. Worked as Chief of corporate Communication & PR in HCL, Kolkata. Former Chairman, Jaipur Chapter of PRSI. National Council Member of Public Relations Society of India.

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Bibliographic information

Title Practicing Mass Communication in India
Author R.K. Raj
Format Hardcover
Date published: 14.07.2009
Edition 1st ed.
Publisher RBSA Publishers
Language: English
isbn 9788176114189
length xiv+297p., Tables; Figures; 22cm.