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Global Marketing and Consumer Decision Making

Kuldeep H. Jobanputra (Author)
Synopsis This book provides a systematic, precise and analytical explanation of the areas of Global Marketing and Consumer Decision Making.
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About the author

Kuldeep H. Jobanputra

Prof. Kuldeep H. Jobanputra is B.E. (Instrumentation & Control), M.B.A. (Marketing and Finance). He is presently working as Head of Department in Shri R.P. Bhalodia College (Business and Management), Rajkot (Gujarat). He has written many articles in many reputed Publications. His areas of specialization of Marketing, Management and Finance. He is also engaged to written another book that will be publish soon.

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Bibliographic information

Title Global Marketing and Consumer Decision Making
Format Hardcover
Date published: 13.07.2009
Edition 1st ed.
Language: English
isbn 9788190615136
length vi+250p., 22cm.