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Advertising and Salesmanship

Preetpal Singh (Author)
Synopsis Advertising and Salesmanship is very essential topic for business and industries. To sale product one needs knowledge of Marketing. This book is striving for the same. Opportunities in building career in Advertising and Sales. This book is designed just to meet the needs of students and marketing practitioners. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of salesmanship.

The book covers preliminary areas of marketing which are basic for beginners (i.e. "Advertising" Psychological Effects on Consumer, Online Advertising, How dose the Advertising Agency Work?, Salesmanship a Modern Strategy etc.)

This book presents the vast and completed the subject in a forthright and intelligible way. The book is prepared specially for B>com., B.B.A., M.Com., M.B.A. and some of the diploma and degree courses related to Marketing field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses related to the Marketing Field.
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About the author

Preetpal Singh

Preetpal Singh born in Punjab in 1968 holds M.Com. degree and working in Department of Fertilizers Accounts. A professional having over 14 years experience in the fields of management and advertising agency. He has attended many seminars on commerce and industry. Mr. Singh now engaged to written two books which is coming soon on management.

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Bibliographic information

Title Advertising and Salesmanship
Format Hardcover
Date published: 10.07.2009
Edition 1st ed.
Publisher Mark Publishers
Language: English
isbn 9788189472320
length vi+241p., 22cm.