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Marketing and Sustainable Development

Pooja Saxena (Author)
Synopsis This book provides a geo-economic analysis of marketing and sustainable development. In particular, it traces the growth of marketing/markets and ecological complex as well as patterns of urban, rural and agricultural marketing. The behavioural pattern of market-place participants has been explained in detail. Analysing the impact of marketing activity on the environment, the book also looks into the problems of marketing and finally put forth a strategy for development which is ecologically sustainable. Although marketing has been intensively studied by economists, commercialists and geographers, its relationship with ecological factors has not been examined so far. The present work is an attempt in this direction with special reference to Central Hadaoti Region of Rajasthan. The book will be of interest not only to geographers but also economists, sociologists, planners, management students and all those concerned with environmental studies.
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Bibliographic information

Title Marketing and Sustainable Development
Author Pooja Saxena
Format Hardcover
Date published: 01.01.2002
Edition 1st Ed.
Publisher Rawat Publications
Language: English
isbn 8170337283
length 223p., Tables; Figs.