Logo

0
Your cart is empty empty bag

Free Delivery Worldwide on orders over $50

Х

Marketing and Sustainable Development

 
Pooja Saxena (Author)
Synopsis This book provides a geo-economic analysis of marketing and sustainable development. In particular, it traces the growth of marketing/markets and ecological complex as well as patterns of urban, rural and agricultural marketing. The behavioural pattern of market-place participants has been explained in detail. Analysing the impact of marketing activity on the environment, the book also looks into the problems of marketing and finally put forth a strategy for development which is ecologically sustainable. Although marketing has been intensively studied by economists, commercialists and geographers, its relationship with ecological factors has not been examined so far. The present work is an attempt in this direction with special reference to Central Hadaoti Region of Rajasthan. The book will be of interest not only to geographers but also economists, sociologists, planners, management students and all those concerned with environmental studies.
Read more
21.85 19.665 $ 23.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 2-4 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
BECOME A MEMBER
Books by the same author
Write a review
Reviews 0in total
 

Bibliographic information

Title Marketing and Sustainable Development
Author Pooja Saxena
Format Hardcover
Date published: 01.01.2002
Edition 1st Ed.
Publisher Rawat Publications
Language: English
isbn 8170337283
length 223p., Tables; Figs.