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Marketing Management: A Modern Strategy

Harish M. Shah (Author)
Synopsis Marketing Management the book prepare as per syllabus of all India Universities. This book is designed to meet the needs of students and teachers. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of marketing.

This book presents the vast and completed the subject in a forthright and intelligible way. The book is useful for B.Com., B.B.A., M.Com., M.B.A. and some the diploma and degree courses related to marketing field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses.
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About the author

Harish M. Shah

Dr. Harish M. Shah is Principal of K.K. Parekh Commerce College Amreli (Gujarat) holds the degree of M.Com. (Cost Accountancy), M.Phil. (Commerce) and Ph.D. He has teaching experience since 1980. He is actively involved in research activities and has present many papers at national and international seminars, also the published 20 articles in 'Arth Sankalan', 4 articles in Business Management, 3 Articles in Commerce Association Magazine. He is member of Senate, Saurashtra University, Rajkot. Also member of Business Management and Marketing Management, Saurashtra University, Rajkot. He is joint Secretary of Principal Association, Saurashtra University, Rajkot and joint Secretary, All India Commerce Association of India, Gujarat Branch. His area of specialization include marketing and financial management. He is also painstaking always try to keep him self up dated in the field of his specialization. His another two books are under process.

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Bibliographic information

Title Marketing Management: A Modern Strategy
Format Hardcover
Date published: 08.07.2009
Edition 1st ed.
Publisher Mark Publishers
Language: English
isbn 9788189472498
length vi+250p., 22cm.