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Mind-Read Your Customers

David P. Snyder (Author)
Synopsis What's the most important factor in becoming a successful salesperson? Is it ombition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types – including one's own. Mind-Read Your Customers shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: - Gain insight into their own personalities, - Identify their strengths and weaknesses, - Improve relationships with customers, - Enhance teamwork, - Increase sales! Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the nest level.
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About the author

David P. Snyder

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment.

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Bibliographic information

Title Mind-Read Your Customers
Format Hardcover
Date published: 20.06.2009
Edition 1st ed.
Language: English
isbn 9788184950083
length xii+207p., Tables; Figures; Appendix; Index; 21cm.