India’s New Capitalists: Caste, Business, and Industry in a Modern Nation
Synopsis
The social profile of Indian business has expanded beyond recognition. And, in order to do business effectively in contemporary South Asia, it is necessary to understand the culture, ethos, and ways of doing business among the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book is the first social history to document and understand India's new entrepreneurial groups.
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