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Changing Tunes of Radio

Jyotsna Jha (Author) Ishita Mukherjee (Author)
Synopsis The book provides attention-grabbing reading content to the readers since it deals with a very contemporary issue. Radio has characteristically been an important mass medium, however, the popularity of television and advent of Internet have somewhat devalued the importance and reach of radio. But quite interestingly, the era of globalization also created ripples in the radio industry, deregulation in the radio broadcast industry has thrown open the ramparts for private radio channels. In this light the book takes a smart look at the revamp of radio, its re-emergence and the ways in which it is re-capturing the masses. Digital technology in radio industry has created a revolutionary wave, satellite radio and cognitive radio; radio podcasting has repackaged the radio industry and is going a long way in enhancing the appeal of radio to the masses. The second section narrates various innovative application of radio in spreading health awareness, disseminating knowledge, facilitating local governance and as a vehicle of education etc. This book highlights the role and accomplishments of radio, especially community radio, in the present day. Integral to the content of this book are the ways in which radio has turned a new leaf which will fascinate readers.
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About the authors

Jyotsna Jha

Jyotsna Jha was awarded a Ph.D. in Economics of Education from Zakir Hussain Centre for Educational Studies, School of Social Sciences, Jawaharlal Nehru University, New Delhi in 1995.

Ishita Mukherjee

Ishita Mukherjee holds a bachelor's degree in Economics from Calcutta University and an MBA in Marketing from Bharatiya Vidya Bhavan's Institute of Management Science, Kolkata. She is currently working as a Senior Research Associate at Icfai Business School Research Center, Kolkata. She has over four years of industry experience in the fields of service marketing and market research. Her areas of interest are international trade, financial services marketing and human resource management.

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Bibliographic information

Title Changing Tunes of Radio
Format Hardcover
Date published: 20.11.2008
Edition 1st ed.
Language: English
isbn 8131412789
length 260p.