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Marketing Baby Care Products: Issues and Concerns

 
Simantee Sen (Author)
Synopsis "The baby market is jumping; it’s such a huge growth market." A mother would rather spend some dollars on her baby than herself. Innovation was the key factor behind the unparalleled growth of this sector. With innovative products and lateral ideas, baby food manufacturers were successful in luring customers to buy their products. More than ever, parents are concerned about every aspect of their kids' well-being, from safety to nutrition to physical fitness. There are so many pollutants in society today that moms are worried about their kids, they are extra careful about the chemicals in baby products. Parents are increasingly turned on by the idea of organic products - food, clothing and creams - made without chemicals that they feel are too harsh to be used on their children. The appeal of organic products, which typically cost more than their non-organic counterparts, comes from the perceived health and environmental benefits, because the produce and clothes are made with little to no pesticides, chemicals or other irritants. Why only organic products? ...baby clothes and furniture and toys are all getting trendy and designer. In fact, the BABY has become a prime ‘customer’ for marketers today. Entrepreneurs are capitalizing on this trend by offering products and services designed to give parents the ultimate guarantee peace of mind. The objective of this book is to throw light on all these aspects for this ever-growing, fast-emerging market, and to educate consumers on the same.
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About the author

Simantee Sen

Simantee Sen holds a postgraduate diploma in Business Management from Indian Institute of Planning and Management, New Delhi and master's degrees in Environmental Biology as well as Advertising and Public Relations from Delhi University. She is currently working as an Adjunct Faculty at Icfai Business School, Pune. She also teaches at various other B-Schools in Pune. She also worked with The Times of India and American Express India for about seven years. Her areas of interest include human resource development, marketing, advertising and public relations.

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Bibliographic information

Title Marketing Baby Care Products: Issues and Concerns
Author Simantee Sen
Format Hardcover
Date published: 13.11.2008
Edition 1st ed.
Language: English
isbn 9788131414668
length 256p.