Merchandising: Concepts and Cases, , G.V.S. Sreedhar, The ICFAI University Press, 8131400700

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Merchandising: Concepts and Cases

G.V.S. Sreedhar (Author)

Synopsis Merchants have always done their utmost to attract the largest number of customers to their shops and encourage them to buy. Now, with the advent of retailing, merchandising has come into play, which involves selection, procurement, assortment, display and related activities. When customer experience began assuming importance, it led to better ambience, lighting, ease of movement, child care facilities and restaurants. This book chronicles the rise of merchandising and details its various aspects. The applications of merchandising are brought out through relevant case studies.

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About the author

G.V.S. Sreedhar

G.V.S. Sreedhar (b. 1961) is an MBA from Andhra University. He is currently working as a Consulting Editor with ICFAI Books, a division of ICFAI University Press. He has eighteen years of work experience in sales and distribution with various companies like ACC and India Gypsum Ltd. He is also interested in business strategy. An avid quizzer, he is a long time member of K Circle, one of the oldest quiz clubs in the country. His special interests in quiz are history, mythology, Science and Literature.

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