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Venkata Nimeesha Posa has done her PGDBA from Siva Sivani Institute of Management, Hyderabad, India. She is currently working as an Analyst with Deloitte. Prior to this she has worked as Research Associate in Icfai Books, a division of the Icfai University Press. She has co-edited a few books, published by Icfai Books. Her research interests include business performance measurement, competitive advantage, cross-cultural management, branding and business law.

Shantanu Ghosh holds a B.Tech in Chemical Engineering from  IIT Kharagpur and  a PGDM from IIM Lucknow. He is also a qualified Cost Accountant. He has spent over 15 years working for various information technology companies like PCL and HCL Hewlett Packard Ltd., in India and in Singapore. He helped set up the Globsyn Business School in Kolkata in 2001. He is currently working as Head, Magnus School of Business, Hyderabad. His areas of interest include marketing management, business strategy, services marketing and integrated marketing communications.