E-Trends in Pharma Marketing, , S. Jaya Krishna, The ICFAI University Press, 8131400441

Preview now

E-Trends in Pharma Marketing

S. Jaya Krishna (Author)

Synopsis With intensified competition, more stringent regulations and evolving demand chain relationships, the pharma industry has entered a challenging time. This mounting pressure on pharma marketers to maximize their efforts calls for transforming pharma marketing into a critical engine of innovation. This book presents contemporary insights that include: emerging landscape, major breakthroughs and e-trends in pharma marketing.

29.70 26.73 $ 33.00 $

Free delivery Wolrdwidе in 10-18 days Ships in 2-4 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%

Add to cart

Buy now

Add to wishlist

Members SAVE 10% every day
BECOME A MEMBER

About the author

S. Jaya Krishna

S. Jaya Krishna holds an MBA degree from Sri Venkateswara University, Tirupati. Earlier, he worked as a faculty member in management at various business schools. At present, he is a faculty member and consulting editor at ICFAI Books, an affiliate of the ICFAI University. He is also the consulting editor for The ICFAI Journal of Supply Chain Management published by the ICFAI University Press. He is a regular contributor of articles to various magazines and journals published by the ICFAI University Press. He has already edited a few books, also published by the ICFAI University Press. His areas of interest are management information system, supply chain management, knowledge management, e business etc.

Books by the same author