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The Global Paper Industry: Challenges and Social Dimensions

 
Simantee Sen (Author)
Synopsis Paper is used for writing, wrapping and packaging and for a variety of other applications ranging from kitchen napkins to the manufacture of building materials. In modern times, paper has become a basic material, one of the essential daily use products in the world. The development of the paper business has been a significant factor in the increase in literacy and the raising of educational levels of people throughout the world. The basic process of making paper has not changed in more than 2,000 years. It involves three stages: the breaking up of raw material in water to form a pulp, the formation of sheet paper by spreading this suspension on a porous surface and drying. However, the stages may have remained the same, but the process and concerns have transformed over the years. The life of a magazine or newspaper begins with trees being cut down in a forest and ends with the burning or recycling of old magazines or papers. The most harmful part of the process is paper production. Breaking down wood fiber to make paper consumes a lot of energy, which has to be managed well in order to comply with the environmental norms. Social implications and electronic facilitators are the key challenges faced by the paper industry. This book is divided into three sections, namely: the industry perspective, the global scenario and the social dimensions of the industry. Various aspects of the paper industry covered are: evolution of this industry, challenges faced due to changing customer wants, major global players and their competitors in this industry and its future.
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About the author

Simantee Sen

Simantee Sen holds a postgraduate diploma in Business Management from Indian Institute of Planning and Management, New Delhi and master's degrees in Environmental Biology as well as Advertising and Public Relations from Delhi University. She is currently working as an Adjunct Faculty at Icfai Business School, Pune. She also teaches at various other B-Schools in Pune. She also worked with The Times of India and American Express India for about seven years. Her areas of interest include human resource development, marketing, advertising and public relations.

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Bibliographic information

Title The Global Paper Industry: Challenges and Social Dimensions
Author Simantee Sen
Format Hardcover
Date published: 04.11.2008
Edition 1st ed.
Language: English
isbn 9788131419069
length 296p.