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E. Mrudula holds PGDBA in finance from the ICFAI Business School, Hyderabad. She is currently working as an Associate Consultant at ICFAI Books, an affiliate of the ICFAI University. She has been a regular contributors of articles and case studies to various publications of ICFAI University Press. Her areas of interest include security analysis, project management and human resources.

Jayasimha K R has over six years of research and teaching experience. He has taught full time MBA and executive MBA students in Kirloskar Institute of Advance Management Studies (KIAMS), ICFAI Business School, Hyderabad and ICFAI Business School, Bangalore. He has designed and offered sessions in various Management Development Programs (MDP) for executives from manufacturing, service, family business, and public sectors. He is the founding editor of the quarterly peer reviewed journal, The ICFAI Journal of Marketing Management (IJMM). He has edited books and presented papers in National conferences. He also has published papers and case studies in journals of national repute. He was the chairperson of the National Conference "Marketing 2004 & Beyond". Currently he is Head of the Department, Centre for Business Research, a constituent unit of ICFAI Business School, Bangalore.