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Soft Power: An Introduction to Core and Corporate Soft Skills

 
Anitha Arunsimha (Author)
Synopsis We live in dynamic times when this morning’s innovation becomes afternoon’s commodity. Organizations put their best people in charge of opportunities for tomorrow rather than problems of today. Strategic capabilities and competencies rank high on the list and hence the Human Capital management endeavors to maximize the human capital. Unequivocally, human capital is the greatest resource of the world’s economy. Competency mapping and competency development have become essential Human Resources initiatives and interventions. Competencies include soft skills that influence human behavior such as emotional intelligence, decisionmaking, communication skills, conflict resolution, team work, perceptual skills, leadership and cross-cultural adaptability. Soft skills are the making of the human capital. They provide energy and cohesion. In a soft skills-enabled company, decisionmaking is smooth, HR systems are optimized, negotiations go well, communication has the passion and leadership is sustained. Right now it is the soft skills way and the highway. Soft skills comprise core soft skills and corporate soft skills. The core soft skills define the human side of doing business and form the premise to develop the corporate soft skills. This book “Soft Power: An Introduction to Core and Corporate Soft Skills” captures the synergy of the core and the corporate soft skills that nourish and nurture each other to tide over various challenges of the industry. It seeks to explore soft skills as an alternative paradigm that can optimize and sustain human resource for both professional and organizational success. Various core soft skills and corporate soft skills are featured in the book, depicting soft skills as a greater intelligence that is seen operating in and through everything.
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About the author

Anitha Arunsimha

Anitha Arunsimha holds an M.A., M.Phil. (English Literature) and Postgraduate Diploma in Public Relations. She has over 15 years experience in teaching English. Presently, she is working as a Consulting Editor with Centre for Business and Research, Icfai Business School, Bangalore. She has also worked as Soft Skills faculty at Icfai Business School, Bangalore. She has conducted many workshops on Business Communication and has to her credit publication of many articles reflecting her penchant for research in Soft Skills and language skills. She has also presented a paper in an International Conference at FMS, Delhi. She has to her credit publication of many articles reflecting her penchant for research in Soft Skills and language skills.

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Bibliographic information

Title Soft Power: An Introduction to Core and Corporate Soft Skills
Format Hardcover
Date published: 14.10.2008
Edition 1st ed.
Language: English
isbn 9788131419878
length 256p.