MNCs in China: Perspectives and Cases
Synopsis
Chinas market for mass consumer goods is booming. Not surprisingly, in 2000, about 260 million people could afford to buy packaged consumer goods. It was also the No. 1 country in the world to manufacture beer and biscuits. Finding a berth in the Chinese market has become important for many MNCs who see this country as the ideal place to reach global leadership level .
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