Logo

Synopsis Knowledge of just grammar and pronunciation do not entail good communicative skills. It only facilitates. Speaking appropriately helps to achieve communicative goals, i.e., how to speak or write properly, appropriately, economically, grammatically as well as effectively. Effective communication plays a fundamental role in the growth of any organization. The communication content is a total integration of the language used in the medium and the language of the medium. Sometimes it becomes difficult to separate out the distinctive elements of language and that of the medium. Since effective communication is recognized a prerequisite of productivity, many industries recruit young people not only with excellent degrees but also with excelled communicative skills. This book tries to provide a comprehensive knowledge of English linguistics ad business writing skills in order to equip our students with good communicative skills, which is the demand of today. The course is designed basically for engineering and management students. They will get some benefits reading this book.