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Patterns of Middle Class Consumption in India and China

 
Peter Van Der Veer (Author) Christophe Jaffrelot (Editor)
Synopsis

Patterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists, and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics. The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely. The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyses the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of consumer culture have been explored--tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)-- as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization. With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals.

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About the authors

Peter Van Der Veer

Peter van der Veer is Professor of Comparative Religion at the University of Amsterdam.

Christophe Jaffrelot

Dr. Christophe Jaffrelot is Research Director at the CNRS (Centre National de la Recherch Scientifique) and teaches South Asian politics and history at Science Po (Paris). From 2000 to 2008, he was Director of CERI (Centre d’Etudes et de Recherches Internationales) at Sciences Po. Dr Jaffrelot’s publications include The Hindu Nationalist Movement and Indian Politics, 1925 to the 1990s (1996 and 1999), India’s Silent Revolution: The Rise of the Lower Castes in North India (2003), and Dr Ambedkar and Untouchability: Analysing and Fighting Caste (2005). He has also edited Pakistan: Natinalism without a Nation: (2002), and co-edited, with P.Van der Veer, Patterns of Middle Class Consumption in China and India (2008) as well as, with L Gayer, Militias of South Asia (2010).

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Bibliographic information

Title Patterns of Middle Class Consumption in India and China
Format Hardcover
Date published: 21.04.2008
Edition 1st ed.
Language: English
isbn 8178297873
length 300p., Figures; Tables
Subjects Reference

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