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Synopsis The world tourism has become an invaluable source of income numerous for national governments, including India. The exponential growth of tourism has seen tremendous benefits to the economy in a number of ways, such as generation of income, growth and expansion of employment opportunities, mobilization of foreign exchange, social and cultural integration and development of commerce. The pressure on national and local governments to rapidly develop their tourism potential is at an all-time peak and hence it becomes imperative to study global tourism in all its nature. It is now essential to consider, plan and understand the human and environmental impacts of global tourism. With a comprehensive insight into the key issues of tourism, the book focuses on the new paradigms of tourism marketing, ecotourism, tourism personnel and products and the problems plaguing this field from an international perspective.