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Rural India: Myth and Reality

C. Rajendra Kumar (Author) Sanjay S. Kaptan (Author)
Synopsis India is one of the oldest civilizations in the world with Kaleidoscopic, variety and rich cultural heritage. It has achieved multifaceted socio-economic progress during 58 years of its independence. Rural India with its vast size and demand potential offers great opportunities to the markets, but understanding rural India in need of hour. Rural India consists different languages, cultures, different attitudes, more to understand rural India consists illiterate population, under developed infrastructure to reach nook and corner of rural India. The marketing of rural products either rural to rural or urban in developing countries like India is being performed under unstressed conditions and do not assume any organized function pattern. The status of rural India needs to be understood in view of social dynamics and various economic and operational gaps therein, to overcome these problems.
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About the author

Sanjay S. Kaptan

Dr. S.S. Kaptan (M.B.A.) is presently working as Professor and Head of the Deptt. Of Business administration and Management, Amravati University, Amravati. He has eighteen years of teaching experience. He has a written a good number of research papers and articles in different journals and periodicals. He has to his credit 6 books on different aspects related with business management and commerce. He has delivered lectures in different institutions of repute and universities.

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Bibliographic information

Title Rural India: Myth and Reality
Format Hardcover
Date published: 29.01.2006
Edition 1st ed.
Language: English
isbn 8184350058
length xii+216p.