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Synopsis In today's business strategies, production of goods and services are not the end and means of everything.  The finance management, or personnel management, neither the inventory management nor the time management are important today.  It is the Sales Management which has the last laugh over every other aspects of the business.  Many a time it has been seen that a better quality product or services has given place to an inferior quality product or services only due to superb marketing management.  The marketing Fundas are the buzzwords of today's business. The survival and success of many products and companies depends upon the marketing strategies they adopt.  The marketing personnel in the field are now more important than the executives sitting in air-conditioned cabins.  Even propaganda and advertisements are unable to do the magic, it is the serious marketing professionals who compel the customer to purchase their goods and services.  This book is a path-breaking effort in the field of Sales Management, which is suitable to the present day needs and requirements.  It is hoped that this book will be useful to the companies professionals, students, teachers and general readers alike.