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Hermann Simon is the chairman and CEO of Simon, Kucher and Partners, Strategy and Marketing Consultants in Bonn and Boston and a visiting professor at the London Business School.  He has also held positions as a professor of management and marketing at the Johannes Gutenberg University in Mainz, the scientific director of USW-The German Management Institute in Cologne, and the chair of management and marketing at the University of Bielefeld.  Fellowships and visiting professorships have taken him to the Harvard Business School, the Sloan School of Management, Stanford University, INSEAD, and Keio University.  A former president of the European Marketing Academy, Simon is a member of several supervisory boards and a trustee of numerous corporations and foundations.  He also sits on the editorial boards of the International Journal of Research in Marketing, Recherche et Applications en Marketing, and several scientific journals in Germany.  Simon has written Price Management: Theory, Strategy, Goodwill and Marketing Strategy, Pricing Strategy for New Products, Thinking Management: Companies with Visions and Price Management (co-authored in Korean with Professor Pil H. Yoo), and Thinking Management: Companies with Visions (in Japanese). He is also the editor of numerous books published in Germany. Simon’s articles has appeared in American, British, Dutch, French, German, Hungarian, Italina, Korean, Japanese, Polish, Russian, and Spanish journals.