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Understanding Emerging Markets: Building Business BRIC by Brick

Stefano Pelle (Author)
Synopsis This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: Cultural Gaps and extensive dependence on expatriates, The main characteristics of the workforce, External factors influencing business, Red tape and corruption, Corporate social responsibility, Sustainability of economic development. Balancing experience with theory and a wealth of data, this book contains the practical insights and perspective that will be invaluable to business leaders-those looking to invest as well as the general reader.
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About the author

Stefano Pelle

Stefano Pelle is Vice President and Chief Operating Officer, Business Unite Russia Asia, Perfetti Van Melle Group, and chairman of Perfetti Van Melle, India.  He has been living and working in South Asia since 1998, having worked previously in several MNCs, including Johnson and Johnson and Danone.  He has had extensive experience in the FMCG and services sector, both in developing and in developing and in emerging countries.  Before joining the Perfetti Van Melle Group, he headed the High Speed Division of the Italian State Railways.  In recognition of his work in South Asia, he was made a knight Commander by the President of the Italian Republic in 2006.

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Bibliographic information

Title Understanding Emerging Markets: Building Business BRIC by Brick
Author Stefano Pelle
Format Softcover
Date published: 27.01.2006
Edition 1st ed.
Publisher Response Books
Language: English
isbn 8178297167
length 249p., Tables; Figures; Maps; Appendices; Bibliography; Index; 21cm.