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Cosmo Dictionary of Mass Communication

 
Howard Boone Jacobson (Editor)
Synopsis Cosmo Dictionary of Mass Communications presents an encyclopaedic source of all the essential terms and concepts currently used in the press, print, radio and TV broadcasting, films, advertising and contemporary mass communications research.  Includes definitions for such terms as billboard, closed circuit, equal time, motivational research, ratings, subliminal advertising, videotapes, and many hundreds more in alphabetically ordered entries ranging from a few words to signed articles by specialists on the subjects of greater importance. One complete section deals with the functions and implications of current study and research into "mass communications" phenomena.
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About the author

Howard Boone Jacobson

Family, Kinship, and Marriage: Sexual Orientation, Surrogacy, Monogamy, Politics of Hierarchy, Marriage Relations/ Subhadra Channa(Ed.)/ Cosmo publication/ 2006/ 850 rs/ 8130703327/ vii+311p., Figures; 23cm.  sociology, media.

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Bibliographic information

Title Cosmo Dictionary of Mass Communication
Format Hardcover
Date published: 25.01.2006
Edition 1st ed.
Publisher Cosmo Publications
Language: English
isbn 8130703866
length xxvi+377p., Notes; 23cm.