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Synopsis The ultimate objective of any corporate activity is to engage in retails, whether it be retails of goods or retails of services.  Retail management forms a crucial element of corporate strategies not just to benefit the enterprise, but also the climate.  This book offers a balance between the theory and practice of retail management.  Providing an overview of the various managerial strategies, this guide gives a careful examination of situation analyzing, choosing store location, managing a retail business, merchandise management and pricing, apart from customer care services.  It also examines the emerging trends and new concepts in this field.  Fostering an enriching learning experience, the book helps the reader equip him/herself with the knowledge and skills to become a good retail planner and decision maker for retail training directors.