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Synopsis The book is useful for professional journalists and students of mass communication and journalism alike. Its approach is towards moulding professional journalism for creating a sustainable and responsible society. On rise and growth of professional journalism in modern world. It deal with traditional journalism practices, partisan and sensationalistic journalism methods and modern professional journalism meant that the news would appear the some irrespective of the types of ownership. Professional journalism’s ethics lies in placing a premium on being fair and upon being accurate. Professional journalists, today, stress on elements like fairness, accuracy, balance and just objectively. This book deals in detail the various elements and concepts of professional Journalism, including that of underdeveloped journalism. Case studies have been given regarding ways and means of strengthening professional journalism. A comparative analysis of modern trends in journalism has been made. Special focus lies on evolution and growth of professional journalism in India, particularly from the point of view of mass-communication and journalism studies and education. Relevant case studies have been presented enumerating the realities of professional journalism. Actions of professional journalism have been analysed, so are the impacts of professional journalism on society. An overview of functional and practical dimensions of professional journalism is given. Modern day elements and practices of journalistic reporting and press, including the technical ones, are analysed. The book, in sum, serves the purpose of a sourcebook on this area of contemporary Importance.