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Print Media Communication and Management: Elements, Dimensions and Images

Aruna Zachariah (Author)
Synopsis This book deals with contemporary print media in its totality. An introductory overview id provided as far as print media is concerned in modern day's mass communication and journalism. Major elements of media relationships and media publicity are presented along with relevant case studies. Role of newspapers in community service is analysed. The relatively falling image of print media in present times is also discussed in detail. This book has also given exclusive treatment to newspapers; magazines and books as far as their respective roles in print media are concerned. Major professional organizations involved in print media are discussed. The new use of house-journals as means of journalism in contemporary period is also critically evaluated. Similarly the roles and rights of press, press-reporting and public service id described briefly. The special case of reporting during elections has been taken-up. The role of books, author, book reviews, and book reviews are discussed in detail. This book attempts to create an understanding of major factors affecting production system in print media. In sum, this book tends to highlight comprehensively the place of print media today in mass communication and journalism.
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About the author

Aruna Zachariah

Aruna Zachariah (b. 1946) holds a Master’s degree in Mass Communication from the Jamia Millia school of Mass Communication. She has been writing for national news agencies, including the UNI and the PTI. She was closely associated with the late M.L. Chowla with whom she co-authored a number of papers on mass media and communications for workshops and seminars. She is presently chief scriptwriter for a French television company producing documentaries on India under the Indo-French Cultural Agreement.

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Bibliographic information

Title Print Media Communication and Management: Elements, Dimensions and Images
Format Hardcover
Date published: 24.01.2006
Edition 1st ed.
Language: English
isbn 817391866X
length viii+320p., Bibliography; Index; 23cm.