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Hospitality Marketing and Management

 
J. Mathews (Author)
Synopsis Hospitality Marketing and Management is a book written specially for a person already engaged in the hospitality business or preparing to enter at any level, as an employee or as an entrepreneur. It gives a complete and comprehensive idea about the management and marketing aspects of the hospitality business which now takes on added importance with the emphasis on the development of tourism to the maximum and creating new destinations all over the country. It is written in clear, easy-to-understand language so that readers will have no difficulty in comprehending and understanding the knowledge and information contained in it and use it to their own benefit in a number of ways. It can thus be seen that the book will be useful for all those engaged in the tourism and hospitality business, teachers and professionals and students who have opted for this challenging career and are determined to make a success of it.
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About the author

J. Mathews

J. Mathews is an M.Sc. in Hotel and catering Management from the University of Madras, Chennai. He also holds a post-graduate diploma in marketing Management. He has nine years of teaching experience and has been associated with leading hotel establishments as a Training consultant. He has participated in national and international seminars and conferences where his incisive papers have attracted the attention of people in the hospitality industry. He has also been a resource person for various conferences.

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Bibliographic information

Title Hospitality Marketing and Management
Author J. Mathews
Format Hardcover
Date published: 23.01.2006
Edition 1st ed.
Language: English
isbn 817910155X
length viii+216p., Tables; Figures; Bibliography; 23cm.