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The Tao of Loyalty: Winning with Employees

Ajit Rao (Author)
Synopsis In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He also details the elements that can be tweaked and managed to impact on the loyalty scores of an employee. The author concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty. Providing as it does powerful techniques that help understand employee loyalty as also a clear direction for enhancing it, this book will be invaluable for senior executives, human resource professionals, as well as anybody who manages people in the corporate world, especially those in the services sectors and in the new economy industries.
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About the author

Ajit Rao

Ajit Rao is Vice President and Research Services Director with CSMM, the specialist stakeholder measurement division of IMRB international. India's oldest and largest marketing research company. SSMM has conducted over 1,000 stakeholder measurement programs in India and is an affiliate of Walker Information, a global leader in stakeholder measurement based in Indianapolis, US. A postgraduate in Economics and Management from BITS, Pilani, Ajit has nearly two decades of work experience. After initial years in Marketing and Advertising, he has had an exciting time working with several organizations in the area of measuring and managing Customer and Employee Loyalty. Ajit believes that while research many use complicated tools and techniques, the resultant findings must be communicated in a simple and easy manner. This thinking is reflected in the clear, effortless language of this book. In addition to the Tao, he has also developed a Performance Management Framework that allows an organization to make employees at all levels accountable to deliver great service to customers.

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Bibliographic information

Title The Tao of Loyalty: Winning with Employees
Author Ajit Rao
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Publisher Response Books
Language: English
isbn 8178297132
length 257p., Figures; Appendices; Bibliography; Index; 19cm.