Media Management and Social Issues (In 2 Volumes)
Synopsis
Among the mass media, the press plays an important role in parliamentary life. The press is still the main medium of mass communication. Simultaneously the press keeps the people informed of what is happening in parliament. The press can discharge this function effectively only if it enjoys, what is termed as "Freedom of the press". The press is often called an extension of parliament. The telecommunications industry is one of the largest and fastest growing in the world today. Factors such as globalisation, digitisation and the convergence of telecommunications, computing and mass media have offered new opportunities and challenges in a vast array of subjects such as e-governance, e-commerce and health communications. The novel ways in which the economy and society are being interconnected offer a fertile area of study to the student of media. The liberalisation of the communications environment has posed new questions to the regulator and the policy maker. This work is addressed to many such issues of vital importance.
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