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Textbook of Mass Communication

J.K. Singh (Author)

Communication in its simplest sense is a human relationship involving two or more persons who come together to share, to dialogue and to commune, or just to be together say at a festival or a time of mourning.  Communication is thus not so much an act or even a process but rather social and cultural togetherness.  Communion with oneself, with God, nature, the world of spirits and with one’s ancestors are also form of communication, communication studies was largely influenced by such needs and such research as well as the rapid growth of the press and later of the cinema, radio and television.  In India generally the primary focus of interest in communication is how does the receiver make sense of the stimuli that he receives so as to deepen his self awareness.

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About the author

J.K. Singh

Jitendra Kumar Singh is well known in the study of Journalism and Mass Communication. He has obtained his M.Phil. in Journalism and Mass Communication. He has started his career as a lecturer in government college. H has contributed various articles for leading journals and magazines. He has attended various lectures on Journalism and Mass Communication organised by government institutions. At present he is teaching in one of the reputed University of North America.

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Bibliographic information

Title Textbook of Mass Communication
Author J.K. Singh
Format Hardcover
Date published: 08.05.2012
Edition 1st ed.
Language: English
isbn 8131300633
length x+274p., Index; 23cm.