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Service Marketing in Finance Sector

Neetu Andorta (Author) Puja Gupta (Author)
Synopsis Reflecting deregulation and technology advances, managers of housing finance institutions are involved in creating and adopting new ways of designing, developing and delivering services to enhance management competencies. The present book assesses the state of service mix delivered by HFIs, compare it with other public, private and cooperative institutional players in the industry an to reformulate service marketing strategy based on advances in technology, economics and consumption behaviour.
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About the authors

Neetu Andorta

Dr. Neetu Andorta, M.Com. (Gold Medalist), Ph.D., L.L.B. (Academics) is working as reader in department of Commerce, university of Jammu, Jammu. She has a teaching experience of more than seventeen years, supervised M.Phil. and Ph.D. scholars, authored three books and contributed several research papers in reputed journals & magazines of the Country.

Puja Gupta

Ms. Puja Gupta, M.Com. (Gold medallist) and M.Phil. She has contributed a number of research papers in national seminars & conference and at present associated with teaching and research in the field of commerce.

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Bibliographic information

Title Service Marketing in Finance Sector
Format Hardcover
Date published: 01.01.2007
Edition 1st ed.
Language: English
isbn 8178884941
length xvi+213p.