Service Marketing in Finance Sector
Synopsis
Reflecting deregulation and technology advances, managers of housing finance institutions are involved in creating and adopting new ways of designing, developing and delivering services to enhance management competencies. The present book assesses the state of service mix delivered by HFIs, compare it with other public, private and cooperative institutional players in the industry an to reformulate service marketing strategy based on advances in technology, economics and consumption behaviour.
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Bibliographic information
Puja Gupta